-    Offering high quality products confirmed by the Ministry Of Health.
-    Concerning the customers and staffs as the company wealth and should be treated respectfully.
-    Concerning all the personnel, regardless of their Knowledge and position, as the gear of the system that  has their specific duties and are important indifferently.
-    Paying attention to the customer’s demands and doing maximum effort to satisfy and render service to them.  
-    Rendering service to the clients with justice and fairness and without discrimination ( ethnic, sex, religious, relationship, …)
-    Keeping the clients informed in time and preventing them from bewilderment.
-    Paying attention to promoting the level of staffs’ knowledge and skills while working.
-    Loving our job and living with it.
-    Being present at the office on time and effectively.
-    Having administrative discipline and work ethics. Accomplishing the duties effectively with appropriate pace and according to organizational laws and regulations.
-     Being affable to the other staffs and having a smiley face in the office.
-    Being a student and learn continuously.
-    Having an adorned appearance according to society’s culture and customs.
-    Having sense of responsibility while working and defending the company rights.
-    Team work and doing effort to reach the organization top goals.
-    Being humble and modest while doing effort to increase our knowledge for moving the organization goals forward.
-    Planning the activities and performing them according to the forecasting time.
-    Understanding the organizational power and authorities and using them in right manner.
-    Focusing on solutions while facing with working matters.
-    Being cool and staid in all conditions and having effective encounter in critical periods.
-    Making the private and job life moderate and balanced.
-    Not using the company’s facilities and properties personally.
-    Avoiding from smoking in the office environment and respect to the other’s rights.
-    Keeping secrets and not disclosure the organizational information and confidential documents.
-    Avoiding from gossiping, accusation, backbiting and any action that makes weak the trust and intimacy between the staffs.
-    Making actions according to documentary and defined methods not arbitrary ones.
-    Receiving any kind of criticism, idea and suggestion as a basis for growth and promotion of organization.